WordPress themes have been growing and growing in terms of popularity and engagement from users. WordPress has become a titan, with over 74 milion sites it powers. This way, a whole industry of third-party theme and plugin developers emerged around it. These publishers push WordPress to its limits each day, managing to get the most out of it. The themes become more powerful, more functional, with more and more features this engine wasn’t initially built for. This makes a fierce competition. I’m not saying there’s no room for new publishers. I’m just saying that now, with the stakes so high, a WordPress product must achieve excellence in order to become successful.